Urban Outfitters, also known as UO or Urban, opened their first store in 1970. The company started with an idea from 23 year old Dick Hayne and his college roommate Scott Belair. Belair was in search of a topic for an entrepreneurial class he was taking at the time. The first store, originally called Free People, was located in a small space across the street from the University of Pennsylvania in Philadelphia. Its mission was to provide second-hand clothing, furniture, jewelry and home décor for college-aged customers in a casual fun environment. The original idea of offering second-items encompasses the mission of wanting to provide quality products to their customers at an affordable price. In alignment with that original mission, Urban Outfitters continues to offer coupon codes and promotional discounts on their products, as well as free shipping offers to make online shopping more convenient and affordable.
The Urban Outfitters brand originated as a unique retail experience and community center for creative, college-age customers. The first small Urban Outfitters quickly grew into a small department store within a few short years, with an expanded product offering and additional elements to create a full community experience including restaurants, music and places to hang out. As they continue to develop their online presence, Stylinity is a great partner to create a virtual sense of community and a place to share experiences, fashion and style ideas. They also want to provide that community with awesome deals including offers for free shipping, coupon codes and promotional discounts.
Currently Urban Outfitters has over 200 stores in the United States, Canada and Europe offering experiential retail environments that combine a curated mix of women’s, men’s, accessories and home products with an eye toward creativity and cultural understanding. The idea of Urban Outfitters’ being a place for likeminded creative individuals and as a creation of community spaces continues today. They share their customers’ interests and values, representing community at all times by offering inclusion in social media, events, community involvement, and entrepreneurial opportunities. Through social media, bloggers and Urban Outiftters’ customers are able to share their favorite fashions and also offer their friends and followers links to coupon codes, free shipping offers and seasonal promotional discounts on a variety of products.
Urban Outfitters uses its online UO Blog to share photo diaries, DIY guides and Tips & Tricks and to announce UO events. The Blog offers another venue for likeminded community members to connect online. They also connect with their customer community through their Facebook page, Pinterest, Instagram, LinkedIn and Twitter accounts. Social media is a great way for them to advertise their sales and promotions on different products and seasonal items and to share coupon codes, discounts and free shipping offers. Urban Outfitters strives to connect their community and describes themselves as a “global retailer with a boutique approach” and “the biggest small retailer in the world.” Although they’re global they still want to stay connected with their community of customers.
With regards to philanthropy, Urban Outfitters does have a focus on community involvement and giving back. If you are a consumer who'd like to shop for deals on quality products with promo codes, coupons and free shipping offers for online orders, while also having an chance to a give a portion of your money spent back to the community, Urban Outfitters gives you that opportunity. UO GIVES is a new Urban Outfitters direct giving program launched to support their employees’ investment in their community and the non-profits they love. Many of their employees have commitments in their communities beyond their regular UO work hours. UO GIVES allows employees the opportunity to apply quarterly for a check from Urban Outfitters to be given directly to their favorite non-profit organizations.
Urban Outfitters is part of the URBN family of brands which also includes Anthropologie, Free People, BHLDN, Terrain and the Vetri Family. The full portfolio of brands identifies as a passionate, creative, entrepreneurial bunch who think outside the box and are all about providing a unique shopping experience while inspiring and connecting with their customers.