UGG Australia, frequently referred to simply as UGG, is a division of Deckers Outdoor Corporation, and is a maker of quality footwear.
The trademark for UGG is registered in over 130 countries, including the United States, for footwear, bags, clothing, outerwear, home goods and a number of other products. UGG’s parent company, Deckers is headquartered in Goleta, California. The company also maintains operations in Flagstaff, Arizona, to oversee e-commerce.
UGG is best known for its sheepskin boots, typically referred to as the "Classic", to which UGG recently added a Classic Slim line. These boots are available for both men and women. Coupon codes, promo codes, and free shipping are frequently available for savvy couponers.
The original boots are based in traditional Australian design, typically referred to as ugg boots. Over time, that style has developed into the current UGG Classic style, and these boots have become iconic and easily recognizable worldwide. The UGG brand has become a fashion trend, and with the expansion of the line, these highly versatile boots are used for a wide range of fashion styles.
UGG is most popular with women, but increasingly appeals to men as well, and as the line has expanded into other varieties of footwear, UGG now produces a wide range of attractive men’s footwear in addition to the more classic UGG styling. Promo codes, discounts, and free shipping are also frequently available for the UGG men’s line, helping make these boots more affordable to people new to the brand.
As the UGG brand has developed, the product line has expanded to include many other aesthetically oriented products like footwear, leather, canvas, and other materials used in handbags, outerwear, hats, knits, gloves, home goods, blankets, pillows, rugs, and many other products that all augment and expand the UGG product offering. UGG coupon codes and free shipping are also available for many of these other UGG products as well.
UGG’s parent company, Deckers, has expanded to over $1 billion in annual sales since its humble beginnings and sales of just $14.5 million in 1995. Consistently growing profits, UGG has also delivered great returns for its shareholders.
The UGG Australia company was founded by the Australian surfers Brian Smith and Doug Jensen in California in 1978. Smith had attended UCLA’s Anderson School of Management and was living in Santa Monica, California when he and Jensen applied to Country Leather for rights to distribute their products in the United States. As they ultimately were unhappy with the brand, Smith decided to register the UGG trademark and raise money from his friends and family to found Ugg Imports. The company imported and sold only 28 boots in its first year, so Jensen turned over his ownership stake to Smith to manage, as he had other commitments.
Smith grew the company successfully and set up Ugg Holdings Inc., registering a US trademark on a rams head log in 1985 with the words “Original UGG Boot UGG Australia”. As of 1994, fully 80 percent of UGG’s sales were within Orange County, California, but they were beginning to gain an international reputation. With the launch of the 1994 Winter Olympics in Lillehammer, Norway, UGG shot to international attention as many members of the U.S. Olympic team wore UGG classic boots and their visage was seen widely by viewers around the world.
With the increasing success of the brand, Deckers Outdoor Corporation acquired the business from smith for $14.6 million in 1995. Deckers continued to expand it and the UGG brand experienced annual double-digit sales growth as it became an international brand under Deckers’ guidance. Later, in 2003, Oprah Winfrey included UGG Australia boots as one of “Oprah’s Favorite Things”, leading to a massive surge in sales. This led UGG to open its first physical store in the SoHo neighborhood of New York City in 2006 and later that year, it’s first international store in Japan. As a premium brand, UGG did not generally discount product or offer coupons or discounts at the time, and to maintain prestige most coupon codes are still limited, though they are available.
In 2009, UGG Australia began a partnership with the legendary shoe designer Jimmy Choo with a special capsule collection that combined the styles of both brands. The next year, UGG released a new line based on a collaboration with the jewelry company Swarovski. Year later, in 2001, UGG began to advertise its products to men, initially featuring Tom Brady of the New England Patriots in its ad campaigns. Brady has since been seen regularly wearing UGGs, and they have caught on with many other football players, expanding UGG’s reach with men.
Seeing the initial success with their men’s line, UGG for Men opened its first standalone store in New York City in 2012, and the brand has consistently grown sales with men in the years since. UGG continues to make available special deals for people who like couponing, including those for free shipping, to drive additional sales with customers.
The majority of UGG products are produced in China, though many other countries are involved in production. The majority of the sheepskin used in the products is still sourced in Australia. Some controversy has revolved around the use of sheepskin, but UGG has made great efforts to ensure the skin utilized is skin that would have otherwise been wasted, as sheep are commercially raised for other uses, including meat and milk production, and the sheepskin would otherwise simply be a waste product.
UGG launched its home goods line in 2013 and continues to expand it, often also offering coupon codes for UGG, promo codes, and free shipping on the products in this new line as well.
As of 2015, UGG also began a collaboration with Pixar to launch a capsule collection featuring the UGG lifestyle with the film “Inside Out”, Pixar’s newest.
Since appearing on the Oprah Winfrey show in 2003, UGG Australia boots have been an iconic style worldwide, and are heavily sought after. Oprah purchased over 350 shoes for her staff and audience due to her strong enthusiasm for the brand. While many thought the trend would not last, UGG boots have seen a tremendous resurgence, outgrowing previous sales. The release of UGG coupons and offers for free shipping or other promo codes have helped to spur additional sales. In the years since the boots appeared on Oprah, many celebrities, including Kate Upton, Blake Lively, Kate Hudson, Sarah Jessica Parker, and many others have been seen wearing the boots. Vogue editors also wrote about the experience with the UGG brand in 2013, following the regular posting of testimonials by many fashion icons like Alexa Chung. Other celebrities, like Rolling Stones guitarist Ronnie Wood and Leonardo DiCaprio have also been seen wearing UGG boots, continuing to make them appealing to a wide audience.